Your Brand Reflects the Perceived Quality of Your Surgery

Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how they think, feel, and behave. They correlate good design to quality. A thoughtful brand/image helps people know what to expect from you, just as they do when they see the Starbucks coffee cup.

Statistics show that people get meaning from about 7% of what you say, 55% from your body language, and 38% from the tonality of your voice. Since you can’t use body language and voice tonality in a website or printed materials, how can you convey your message on the Internet? We know that the typical patient wants to feel listened to, understood, and appreciated. The best way to convey this is through a quality brand appearance.

Wishing you marketing with great design,

Candace Crowe

President, Creative Director

Candace Crowe Design

Educating Patients. Marketing You.


www.CandaceCrowe.com

Copyright © 2010 | Candace Crowe Design | All Rights Reserved

Sitting on the beach with two of my sons and their girlfriends. Two out surfing, the sun on my shoulders. Life is good. Moments of true contentment. Thankfulness for this peaceful, perfect place in time. A Sunday before the work week begins and I’m back at a much more task-oriented day.

The laws of physics say that an object in motion stays in motion. It’s so easy to get caught up with staying in motion. How close I came to staying home this time. But, for this day, this beautiful Sunday, it is my time to recharge. A day to honor God, to honor myself and to honor others. Tomorrow I resume motion with the memory of this peaceful perfect moment with my family.

Wishing you a wonderful week!

Candace

Candace Crowe Design
www.CandaceCrowe.com
Educating Patients. Marketing You.

This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”.

Did you know? MARKETING IS RELATIONSHIP BUILDING.

Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing, whether it is internal or external, needs to have the heart of great customer service and guide, educate, and encourage your patients. External marketing tells your target audience you have a service that can help them reach their goals. Internal marketing’s goal is to create and retain loyal patients who will recommend you.

Your website is a great example of external marketing. At its basic level, it can help new patients find you – but it can be much more than that. A great, patient-focused website will project an image that inspires confidence in your services.

Loyalty programs, keeping in touch with consults and patients through email, personal notes, phone calls, seminars, great patient education, a video loop that features all of your services for your waiting area, are all great examples of internal marketing. Internal marketing generally costs less and produces a higher return.

Focus on creating an integrated strategy, using both internal and external marketing to promote your practice to patients and prospects. Keep the conversation going and you will be rewarded with long-term, mutually satisfying relationships with the types of patients you want to serve.

Thank you for reading my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”.

Candace Crowe, President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.

www.CandaceCrowe.com

© 2009 Candace Crowe Design