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	<title>Expert Plastic Surgery Marketing and Patient Education, Plastic Surgery Web Experts</title>
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	<description>Educating Patients. Marketing You.</description>
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		<title>Our Next E-Newsletter Poll</title>
		<link>http://www.candacecrowe.com/blog/?p=207</link>
		<comments>http://www.candacecrowe.com/blog/?p=207#comments</comments>
		<pubDate>Wed, 25 Aug 2010 18:04:29 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

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		<title>Tips for Strengthening an Aesthetic Practice&#8217;s Brand</title>
		<link>http://www.candacecrowe.com/blog/?p=201</link>
		<comments>http://www.candacecrowe.com/blog/?p=201#comments</comments>
		<pubDate>Fri, 30 Jul 2010 20:55:05 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Personality]]></category>
		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[A strong brand is not created over night. In fact, a properly handled brand gets stronger over time. Your brand can become stronger by constantly keeping abreast of how your target audience perceives you, assessing your marketing plan, trying new strategies, and defining your goals. An ongoing, consistent brand-building process is important for creating a [...]]]></description>
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		<title>Reasons You Need a Brand</title>
		<link>http://www.candacecrowe.com/blog/?p=198</link>
		<comments>http://www.candacecrowe.com/blog/?p=198#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:43:15 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Return on Investment]]></category>

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		<description><![CDATA[A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly by what they remember about their experience with you and your practice. By defining your brand, you help establish a network of associations in the minds of your target audience. For plastic surgeons, the target [...]]]></description>
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		<title>Building Your Own Brand One Step at a Time</title>
		<link>http://www.candacecrowe.com/blog/?p=193</link>
		<comments>http://www.candacecrowe.com/blog/?p=193#comments</comments>
		<pubDate>Mon, 21 Jun 2010 14:19:09 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Return on Investment]]></category>

		<guid isPermaLink="false">http://www.candacecrowe.com/blog/?p=193</guid>
		<description><![CDATA[Would you rather spend your time in surgery, or marketing your practice? Does a brand really add value to your practice? Do you want to have a brand but don’t know where to start or who to trust? To many plastic surgeons, marketing appears to cost too much money and take time away from surgery. [...]]]></description>
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		<title>Your Brand Reflects the Perceived Quality&#8230;</title>
		<link>http://www.candacecrowe.com/blog/?p=188</link>
		<comments>http://www.candacecrowe.com/blog/?p=188#comments</comments>
		<pubDate>Thu, 17 Jun 2010 13:04:02 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Relationship Building]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.candacecrowe.com/blog/?p=188</guid>
		<description><![CDATA[Your Brand Reflects the Perceived Quality of Your Surgery Being a plastic surgeon makes the appearance of your marketing materials especially important to your success. Good design contributes to higher levels of patient trust. When people see something that is designed well, there is an emotional trigger that affects how they think, feel, and behave. [...]]]></description>
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		<title>Is Your Marketing a Disconnect?</title>
		<link>http://www.candacecrowe.com/blog/?p=183</link>
		<comments>http://www.candacecrowe.com/blog/?p=183#comments</comments>
		<pubDate>Thu, 10 Jun 2010 14:27:43 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Powerful Thoughts]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.candacecrowe.com/blog/?p=183</guid>
		<description><![CDATA[Too many times the quality of surgeons’ marketing materials does not match their surgical abilities. This disconnect is then carried over to what their patients think about the quality of work they do. You dress for success; you hire an interior designer to make your facilities look warm, inviting and comfortable; you purchase the finest [...]]]></description>
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		<title>Plastic Surgeons Need Unique Marketing Tools</title>
		<link>http://www.candacecrowe.com/blog/?p=179</link>
		<comments>http://www.candacecrowe.com/blog/?p=179#comments</comments>
		<pubDate>Mon, 07 Jun 2010 17:13:06 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Return on Investment]]></category>

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		<description><![CDATA[Traditional marketing tools are TV, radio, and print advertising. These tools have been called “shout marketing” tools because through them you loudly tell everyone “this is what I can do for you!” Plastic surgery practices don’t need to shout, but they do need to reach out to patients more than ever before. Many advertising firms [...]]]></description>
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		<title>April Newsletter, REVENEZ Praised as &#8220;Moving Art&#8221; That Educates</title>
		<link>http://www.candacecrowe.com/blog/?p=172</link>
		<comments>http://www.candacecrowe.com/blog/?p=172#comments</comments>
		<pubDate>Fri, 04 Jun 2010 16:44:42 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Patient Education]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Return on Investment]]></category>

		<guid isPermaLink="false">http://www.candacecrowe.com/blog/?p=172</guid>
		<description><![CDATA[How do you get patients in your waiting room to notice patient education that also gently markets your services? Well-known Eugene, Oregon plastic surgeon Dr. Mark Jewell feels that his new REVENEZ [REV-eh-nay] looping video does just that for his patients while they wait. “When you visit my office, you will see Candace Crowe Design’s [...]]]></description>
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		<title>Look at Yourself Through a Patient’s Eyes.</title>
		<link>http://www.candacecrowe.com/blog/?p=168</link>
		<comments>http://www.candacecrowe.com/blog/?p=168#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:29:18 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Target Audience]]></category>

		<guid isPermaLink="false">http://www.candacecrowe.com/blog/?p=168</guid>
		<description><![CDATA[It’s easier to define yourself in the eyes of your audience when you know who your target audience is. In marketing for plastic surgery practices, the target audience is the “typical” patient. A recent study by the **American Board of Plastic Surgery shows that 92% of all plastic surgery patients are women — 8% are [...]]]></description>
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		<title>Define yourself, or others will.</title>
		<link>http://www.candacecrowe.com/blog/?p=160</link>
		<comments>http://www.candacecrowe.com/blog/?p=160#comments</comments>
		<pubDate>Wed, 17 Feb 2010 21:24:27 +0000</pubDate>
		<dc:creator>Candace</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[No one has direct control over what people think about you, but you can use a few simple marketing strategies to influence others’ perceptions. People judge you based on all of their points of contact with you: what they see on your website, how the person who answered the phone took care of them, what [...]]]></description>
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