How do you get patients in your waiting room to notice patient education that also gently markets your services? Well-known Eugene, Oregon plastic surgeon Dr. Mark Jewell feels that his new REVENEZ [REV-eh-nay] looping video does just that for his patients while they wait. “When you visit my office, you will see Candace Crowe Design’s REVENEZ product running on large screen video displays in the reception, medispa, and consulting areas… It provides lovely visual imagery that becomes very enthralling, [in fact] patients frequently comment, ‘Could I finish watching it before we talk about me?’”

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Wishing you a week full of profitable work, joy, and laughter,
Candace Crowe
President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.

www.CandaceCrowe.com
Copyright © 2010 | Candace Crowe Design | All Rights Reserved

This is the last of my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”.

Did you know? MARKETING IS RELATIONSHIP BUILDING.

Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing, whether it is internal or external, needs to have the heart of great customer service and guide, educate, and encourage your patients. External marketing tells your target audience you have a service that can help them reach their goals. Internal marketing’s goal is to create and retain loyal patients who will recommend you.

Your website is a great example of external marketing. At its basic level, it can help new patients find you – but it can be much more than that. A great, patient-focused website will project an image that inspires confidence in your services.

Loyalty programs, keeping in touch with consults and patients through email, personal notes, phone calls, seminars, great patient education, a video loop that features all of your services for your waiting area, are all great examples of internal marketing. Internal marketing generally costs less and produces a higher return.

Focus on creating an integrated strategy, using both internal and external marketing to promote your practice to patients and prospects. Keep the conversation going and you will be rewarded with long-term, mutually satisfying relationships with the types of patients you want to serve.

Thank you for reading my four part series titled “SPONTANEOUS EFFORTS DON’T PRODUCE CONSISTENT RESULTS”.

Candace Crowe, President, Creative Director

Candace Crowe Design
Educating Patients. Marketing You.

www.CandaceCrowe.com

© 2009 Candace Crowe Design

Each year we strive to improve, make updates to, and create additional “video” presentations for Revenez. By popular demand, in January we released a new module for Mommy Makeover. This particular presentation describes the procedures that are available to help restore a mother to her pre-pregnancy figure.

This Summer we have plans to develop a “video” for bracheoplasty and skin care.  Please feel free to recommend a procedure, treatment, or product you would like to see added.

Revenez for the web gives visitors to your website fast access to explanations of your procedures and treatments while presenting valuable, easy to understand information. Go to www.CandaceCrowe.com to view all 22 modules available.

I hope to hear from you soon,
Candace

What can you do to get noticed better, convert better, and refer better? I’m sure you’ve heard of some of the following ideas before, but there might be a new one here or one you’ve never had time to implement. So as you read, pick out one to start with.

1. Internal marketing is always the fastest way to a new booking. Pull a list of consults and patients from the last two years and reach out to them.
2. A patient won’t book surgery with someone they don’t trust. So work on building an on going relationship with all your patients. What are your touch points… the sign on your building, your photo and bio — are they up to date, email campaign, your website. Work at making each of these touch points stronger.
3. Then support your touch points with evidence. Do you have an album of testimonials available on your website and in your office? Is your before and after photo gallery up to date? What are you using for patient education to show you care enough to support them? Patient education is a key element for referrals. If you want a better conversion rate from your patient coordinator work on your process, training, and materials that will support her. In the reception area, if your patients have enough time to pick up a magazine and you don’t have a DVD loop of all your services running you are missing appointments.
4. What are you absolutely the best at? Is there a procedure you enjoy doing more than others? Then, consider a tag line that promotes you as the go to plastic surgeon for that procedure.
5. Social Networking doesn’t only happen online. Create a “Special Invite” card that is preprinted but has a space where you can fill in the date and have a staff member visit businesses within 5-10 minutes of your office for an invitation to a “Friday quick fix lunch and Q & A with the Doctor”.

Marketing is really all about attracting and creating good relationships. Depending on your budget, we have solutions that help you get noticed and increase conversion rates.

These are just a few ideas. If you want more please don’t hesitate to call me. I’d enjoy hearing from you.