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MARKETING TIP. Think for a minute, does your marketing show that you understand your patient’s cares and concerns?
Wishing you marketing success,
Candace Crowe
President, Creative Director
Candace Crowe Design
Educating Patients. Marketing You.
www.CandaceCrowe.com
Copyright © 2010 | Candace Crowe Design | All Rights Reserved
MARKETING TIP. Be sure not to overwhelm your patients with too many “special offers” or by using “shout marketing” tools.
Wishing you marketing success,
Candace Crowe
President, Creative Director
Candace Crowe Design
Educating Patients. Marketing You.
www.CandaceCrowe.com
Copyright © 2010 | Candace Crowe Design | All Rights Reserved
Sitting on the beach with two of my sons and their girlfriends. Two out surfing, the sun on my shoulders. Life is good. Moments of true contentment. Thankfulness for this peaceful, perfect place in time. A Sunday before the work week begins and I’m back at a much more task-oriented day.
The laws of physics say that an object in motion stays in motion. It’s so easy to get caught up with staying in motion. How close I came to staying home this time. But, for this day, this beautiful Sunday, it is my time to recharge. A day to honor God, to honor myself and to honor others. Tomorrow I resume motion with the memory of this peaceful perfect moment with my family.
Wishing you a wonderful week!
Candace
Candace Crowe Design
www.CandaceCrowe.com
Educating Patients. Marketing You.
After the year we’ve all just lived through, it’s understandable that consumers are scared and tired and distrustful of just about everyone, from the media and politicians to banks and insurance companies.
Trust… what an interesting, elusive intangible. What causes patients to trust you? How do you inspire trust in people you have never even met? Why should they trust you when they might perceive your efforts to market your services as just another clever way of trying to separate them from the money they feel compelled to hold on to right now?
In business, trust is built in much the same way as it is in our personal lives. It is built on relationships, and good relationships are built over time through effective communication. How are you communicating these days with your patients and prospects? Is it often and consistent? Consumers are busy and bombarded by information, so you’ll have to be polite and creative to get through. Is it patient-focused and genuinely caring? Is it motivated by fear or is it inspired by hope? Consumers are savvy and usually see right through.
There are so many great opportunities to build trust by just being sincere in your desire to consistently offer what you promise. No one in business right now can afford to not deliver what their marketing messages promise. Make certain everyone in your practice is encouraged to uphold your practice’s high standards at every touch point— on phone calls, in email correspondence and certainly in person at the consultation through procedure to follow-up appointments.
Maybe one of the best way to build trust right now for all of us is a little laughter. Sound cliche? Maybe, but it’s hard to be skeptical when someone makes you laugh.
Wishing you a week full of profitable work, joy, and laughter.
Candace Crowe
President, Creative Director
Candace Crowe Design
Educating Patients. Marketing You.
© 2009 Candace Crowe Design
One day, nearly 13 yeas ago, my then five year old gave me a gift I’ll never forget. After a particularly hard day working and balancing the demands of being a “hands-on mom of four boys” I was in my bedroom with the door shut feeling overwhelmed, when I heard a little knock. It was my third born Evan. He had a bright pink picnic tray filled with everything he could find from the kitchen that he thought would make me smile; a cup of yogurt with flowers from the yard stuck in it, some graham crackers and milk, a cup of orange juice, and a heavy dose of sprinkles covering the tray. He placed it on the floor in front of me and proudly stated “mom, you’ve got to have a little party everyday!”. And we sat on the floor that day and indeed did have a party.
Today, as a focused and busy professional, I have that bit of advice written on a yellow stick on my computer. It’s so cliché but so true. The years pass through the sands of time SO quickly. I want to celebrate life daily.
I am very fortunate to love the work I do on a daily basis. I love the beauty of this world and working with plastic surgeons. Share a little wisdom you’ve learned, and post a comment back — I’d love to hear from you.
Candace Crowe, President
Candace Crowe Design
www.CandaceCrowe.com
Educating Patients. Marketing You.
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