CUSTOMBRAND&MARKETINGSOLUTIONS 
After 12 years working exclusively with aesthetic practices, we've learned a few things. What makes a strong brand? Good design, compelling follow up communication and the differentiating factor.
Good design is emotional. Good design engages the heart. Good design changes the way your brain works. The visual impression you make can last a lifetime, and good design equals good quality in the minds of customers. It's been studied, and it's called the Halo Effect. If you have an attractive website, or even just an attractive business card, the average customer will extend their positive impression to all other areas of your business. Having the proper communication to follow up on that visual impression will allow you to keep growing the relationship.
So how do we do that for you? We start by listening. We go through a creative input session with you before we start the design phase of any branding project so that we can understand your target audience and style preferences. Then we help figure out the right marketing mix for your goals.
Let’s take a look at the four steps we go through to figure out what's right for you...
- Decide on what outcome you need to improve the most and give it a percentage:
- lead-generation
- increased conversion rate
- brand & service recognition
- relationship-building
- lead-generation
- Evaluate your current efforts to learn which projects need the most improvement.
- Decide on a budget and divide it according to the categories identified in step one.
- Make a monthly plan.
For more than 12 years we have worked exclusively with aesthetic practices, from New York to San Diego, from Toronto to St. Croix and everywhere in between. Here are some of the most common and necessary projects to include in your marketing plan.
Fully custom, SEO-friendly website with Admin Tool: Service with a smile! Our design speaks to your viewers, has emotional appeal and is first class. It perfectly portrays the personality and brand of your practice. Our search engine optimization (SEO) practices will ensure that your website will be found and your practice will see an increase in traffic, both on your pages and through your front door.
Three-panel custom brochure: Makes a statement that you are indeed here to stay. Use it to mail to everyone in your database, give to everyone who calls, pass out to friends, the media and all businesses within walking distance of your practice.
Card series: VIP, thank you for your referral and multi-purpose note card. This card series is perfect for keeping in touch. Personal note cards are genuine and help build trusting relationships. Think of the last time you received a note card and how it made you feel.
Menu of services: Use as a companion insert to your brochure or as a stand-alone menu. How do patients know all you have to offer unless you tell them?
Patient double-pocket folder: Don’t be caught with a generic folder! Be sure that yours perfectly represents the quality of service you offer your patients.
Patient folder/custom pages: Do the contents of your folder look like they belong to the practice just a short distance away? Let us design custom pages such as: meet our doctor, our office, menu of services, map, financing, injectables, skin care. Combine this with the above folder and this packet will outshine any packets the consult has obtained from shopping around!
Gift certificates: Build loyalty by rewarding your patients with a gift of beauty. To be used appropriately.
Event invite: Multi-purpose invitation. Everyone needs a “little party” or seminar once in a while. Be ready with an invite just right for your event!
Ad campaign and matching poster series: With such an expense as display advertising, don’t skimp on the layout and design. Quality demands respect, inspires trust and gets results.
Stationery package: Just as with your tie, jacket and shirt, when everything in your brand coordinates and complements each other, the impression is professional and memorable. Includes letterhead, #10 envelope, business cards, appointment cards, and label for a 9” x 12” envelope.
Logo and tag line: Your logo and tag line are the most important ads you’ll ever create. They will immediately identify your practice brand in every marketing communication you distribute.
Taking the time to build a brand now will position you for more effective and efficient growth in the years to come.
Candace Crowe Design is the industry expert on branding and defining an aesthetic practice's unique selling point. Brands tend to develop over time, and without thoughtful consideration, they can lose their focus and power. Candace Crowe Design helps to fine tune your message and look and feel, helping patients to choose you.
