Peter D. Geldner, M.D. and Lawrence H. Iteld, M.D.
The Geldner Center
Chicago, IL

The Chicago practice of Drs. Peter Geldner and Lawrence Iteld finds opportunity with the many local print publications that appeal to the type of patients they want to attract. The glamorous and sophisticated images used in the ads we have created for them show the lifestyle and aesthetic desires of their ideal patient demographic. The headlines are short and catchy and the rest of the text minimal, to encourage the magazine reader to stop and notice the message.