MARKETING TIPS & TRICKS

BRANDING, THE NEXT BIG DIFFERENTIATION in plastic surgery practices who market. Just like SEO was four to five years ago. Practices that start now will have the advantage. The five marketing essentials for a cosmetic, private practice:

Custom practice web site and good Internet presence
Revenez, mini CDs and webRevenez, patient education
Custom practice brochure, this is an essential core marketing item
Display ads and/or direct mail post card - depending on market
Logo, slogan, and stationery package, identifies you and your "look and feel"

Many of our practices work with us on one or two projects at a time and over a year or two a total brand starts to emerge. We are excited that you are interested in Revenez, webRevenez and our branding services.

ESSENTIAL MARKETING TIPS FOR A PLASTIC SURGEON - Build Your Brand One Step at a Time, As published in Plastic Surgery News

With about 5,300 active board certified plastic surgeons in the United States, why should a patient choose your practice? Effective branding can make the answer to this question immediately apparent.

A brand positions your practice in people’s minds. Where once there were “doctors” who performed all medical procedures, we now have specialists such as cardiologists, dermatologists, and plastic surgeons. Creating a brand is an excellent way to communicate how you can meet individual needs. For example, a physician who wants to be known as an expert in facial rejuvenation should have a consistent focus on the specific advantages they have to offer featured in their practice brochure, slogan, patient education materials, advertisements, and web site. Even if you want to be known as a practice that serves all plastic surgery needs, branding can clearly state to potential patients your services and communicate that you are a qualified plastic surgeon, if not one of the best in your field.

Having a brand that defines the quality and purpose of your practice is increasingly important. The American Society of Plastic Surgeons reports that the number of procedures performed per year has grown considerably in the past decade. From 1992 to 2004, there has been a 700% increase in cosmetic plastic surgery procedures. With so many more patients seeking these types of services, a plastic surgeon needs a strong brand to state clearly what sets his or her practice high above the rest.

While the concept of building a brand may be new to you, it doesn’t have to be daunting. A brand is not created over night. In fact, a properly handled brand can evolve over time. Your brand can become stronger by constantly keeping abreast of how your target audience perceives you, assessing your marketing plan, trying new strategies, and defining your goals.

MARKETING TIPS & TRICKS

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