question 1 Do your current marketing efforts benefit from a consistent practice logo and color palette?

Have a professional design your practice logo and help you choose a color palette that can be carried through to your other marketing materials. These are the fundamental elements that will help set the tone of your brand identity.

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question 2 Do you have a custom practice brochure to tell your story and carry your message and brand to patients, the public, and the media?

A practice brochure enhances your brand identity and establishes confidence in you and your practice. Invest in a classy, eye-catching practice brochure that tells about your qualifications, your facility, and your staff. Mail your brochure to everyone in your database, and pass them out to visitors, nearby businesses, friends, and the media.

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question 3 Does your website characterize your practice, educate your patients/prospects, and engage them to act?

A website is the online identity of your practice. Well-designed websites attract more visitors and generate referrals. Give your patients and viewers the information they need to decide whether plastic surgery is the right choice for them by incorporating a patient education system, such as webRevenez, into its design.

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question 4 Does your branding and marketing incorporate consistent stationery items, including letterhead, #10 envelopes, business cards, a label for large envelopes, and appointment cards?

By consistently printing your practice logo and using your selected color palette on everything that your patients touch and see, your brand will emerge. Carefully consider each piece of print collateral that your office uses. Every piece contributes to the image you want to exude.

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question 5 Do your marketing materials - your logo, stationery package, practice brochure, and website together – have continuity and a look and feel that reflects the personality of your practice?

Branding is the process of creating distinctive and durable perceptions in the minds of patients. A brand gives you a persistent, unique business identity. All of your print and web-based marketing materials should work together to support your brand identity.

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question 6 If asked, could your patients clearly state why they were attracted to your practice?

Even if you want to be known as a practice that serves all plastic surgery needs, branding can clearly state to potential patients your services and communicate that you are a qualified plastic surgeon. Always be aware of your patients’ perceptions of you. A plastic surgery practice needs a strong brand to state clearly what sets it apart from the rest.

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question 7 Have you identified and verbalized what is unique about your services in comparison to your competition?

With more than 5,000 active board-certified plastic surgeons in the United States, it is important to know what sets your practice apart from the competition. Talk to your patients about their needs and perceptions, and think about what makes you and your practice unique. Then, clarify your brand concept for yourself and your staff.

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question 8 Have you clearly identified a demographic profile of your top three "typical" patients?

Simply surveying your patients is an excellent way to assess how well you are meeting their needs. Take time to find out who your patients are and what kinds of information would best serve their needs. Tailor your practice to your patients and make each contact with them an intimate, personal experience.

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question 9 Have you identified and implemented specific strategies for communicating your brand?

You already have a brand whether you have purposefully set out to establish one or not. With a little thought and planning, that brand can make building your practice easier and work for you even when you are not. Strengthen your brand by keeping abreast of your target audience, assessing your marketing plan, and defining your goals.

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question 10 Can your employees, over the phone and in conversations with friends, state clearly and succinctly what sets your practice apart from the rest?

Create awareness amongst your staff members about the brand identity you are striving to achieve. Remember that your staff is often the first contact your patients have with your practice. Educate personnel about proper handling of your brand and empower them to present a consistent message to everyone who calls or visits your practice.

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