Six marketing essentials for a cosmetic surgery private practice:
- Patient education through your website, waiting room video, CD, and email campaigns
- Logo, slogan, and stationery package
- Personalized website and effective Internet presence
- Personalized brochure, folders, thank you notes, etc.
- Display ads, direct mail, email campaigns
- Well-trained, informed staff who communicates your brand with every patient interaction
Top 5 Plastic Surgery SEO Mistakes
Search Engine Optimization (SEO) is a highly beneficial Internet marketing strategy, which many doctors proudly benefit from. This said, however, there are certain SEO tactics that have proven to do more harm than good. With years of experience providing SEO services to medical professionals throughout the country, we have observed the top five plastic surgery SEO mistakes:
Ignoring Your SEO Efforts – Not being involved with your SEO efforts limits your ability to provide valuable information about your practice to your marketers.
Focusing Only on the High-Traffic Terms – It’s best to start off small and go after the low-hanging fruit to sustain your business while building up to the more competitive terms over time.
SEO - “SO WHY AM I NOT ON THE FIRST PAGE?”
There are only ten spots available on the first page, and your site just isn’t making the cut. Why? To put it bluntly, your site is simply not good enough. That may seem harsh, but the fact of the matter is this: Someone is simply doing it better than you. Either the search engines truly feel that the other doctor’s site is superior to yours, or they are paying someone to game the search engines and haven’t been caught. Does that mean your site is bad or that you should go hire a search engine optimization (SEO) company who uses spammy tactics? No, but it does mean that your site is going to need a lot of time and work if it's going to have a chance of making it to page one.
Keeping It Legal
We've had so many clients ask about legal guidelines that we asked Medical Justice to
help with answers.
The ever increasing number of State and Federal laws that can pertain to the use of photographs of patients, testimonial use and internet marketing has triggered a lot of questions from the medical community. Below are some frequently asked questions and answers from Michael Sacopulos, General Counsel for Medical Justice Services. Note these are general answers and are not state specific. You should consult local licensed counsel to address laws, regulations and prohibitions specific to the state in which you practice.
The Physicians’ Need to Understand and Influence Their Online Reputation
By Jeffrey Segal, M.D., J.D. and Michael J. Sacopulos, J.D. of Medical Justice®
The observation that social media is experiencing explosive growth is hardly novel. Moreover, social media is significantly influencing the medical profession. CNN Money.com reported that Facebook passed the milestone of half a billion signed on users half a year into 2010.1 The professional and legal ramifications from the rapid growth of social media touch almost every aspect of physicians practicing today. One of the most challenging of these ramifications is a physician’s online reputation.
What is Branding?
Branding is a process that sets you apart in the market and makes your practice more visible and memorable to patients. Branding and marketing are fairly new to plastic surgery practices, so those that start now will have the advantage. Create a unique image for your practice through advertising and marketing campaigns that follow a consistent theme. The ultimate goal in creating a brand is to establish a compelling, differentiated identity to attract and retain loyal patients.
Practices work with us on one or more projects at a time to develop a well-balanced brand. Our marketing services and REVENEZ patient education tools, can help you build your brand identity.