By 2015, there will be more than 7.1 billion mobile devices in use.
Your website is not the end all be all anymore, it's just one element of your internet package and one way to present your information on a specific device.
In your pocket right now is the most powerful “remote control” that has ever existed. Smartphones and mobile devices have become the hub of our personal lives. YOU MUST BE RELEVANT on your patient's most important device. 68% of adults with household incomes of more than 75k own a Smartphone. When was the last time you saw a patient that didn't have her phone with her?
A mobile site has these features:
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Loads fast
• Five seconds or less
• Close to 50% will wait just five seconds or less before giving up on a site.*
*Compuware, “What Users Want from Mobile”, 2011
• Make sure images and text load properly
Easy to navigate
• Minimize scrolling
• Have a clear back and home button
• Use a clear hierarchy in menus
Thumb-friendly
• Use thumb sized buttons and give them breathing room
• avoid smaller buttons and check boxes
Easy to read
• Mobile phone screens are 1/5th the size of desktop computers
• Make text easy to read without pinching or zooming
Works across all mobile devices
• Programmed to look good on iPhones, Androids, Blackberries and Windows phones
Easy to contact you
• Mobile users often search very differently than desktop users. Most searches are location based. Often, searchers are looking for a contact or addresses.
• On home page of mobile use click-to-call for phone numbers, GPS search to map directions to your facility and contact us email.
• Include social network buttons.
Designed to match your brand
• Does the visual look and message represent your brand?
Uses mobile site redirects
• Hardware detection redirect for mobile phones only, not iPad or tablets. Hardware keeps changing, so this is what is currently recommended and may change
• And give users a choice to go to your full/desktop site
Above all, it is engaging
• Engagement is a priority, include videos and before and after photos.
Common Questions
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I don't want to buy yet another website! Can it wait?
• Currently, I see a quarter to a third of the traffic going to our clients' sites is from mobile devices. Can you afford to wait?
How is a mobile site different than an app?
• The line is getting blurred with HTML 5 but a mobile site is NOT an app.
• Apps are platform-specific, download through an "app store" and harder to update.
• A mobile app is not a mobile website.
• A mobile app has a specific application, a mobile website is just your website reworked and refocused for viewing on a mobile device. An app is costly to develop, costs money to place in an app store and will only be found through a search in that app store.
A mobile website starts working when you turn it on, the user does not have to download anything. If a mobile user finds you on Google, they will get to experience your mobile site when they click the link.
What is Cloaking? What is an m. ?
An m. is a common sub-domain designation for mobile sites. The full/desktop site redirects visitors to this sub-domain in the most common mobile site setups.
Cloaking happens when one page is shown to a search enginge, and another to the end-user. This is typically a deceitful practice. Mobile redirects are not cloaking.
REVENEZ 1 mobile Samples
View gallery below to see some of the mobile sites we have created for clients.
Testimonials
I have had a vision of my ideal website for years, and after wasting so much time and a ridiculous amount of money with another company I was disillusioned and frustrated. I would have never expected that switching to Candace Crowe Design would make such a huge difference! I can honestly say working with them on my website was not only fun and rewarding, it was the best money I have ever spent. I am so proud of my website! It surpassed my vision, and I get compliments daily. It not only reflects my personality and style, it is extremely user friendly and a great educational tool for my patients. I recommend them completely and will continue to use their full range of services to build a cohesive, professional, and beautiful brand.
Stacey Folk, MD
Denver, CO
I am truly impressed by the quality of the new website the team at Candace Crowe Design has created for us. It reflects the professionalism that we have worked hard to achieve in our
practice and it has a very user-friendly layout, which our patients
will appreciate. We are extremely
pleased with the result.
Kenneth E. Dickie, M.D., F.R.C.S.C.
Royal Centre of Plastic Surgery
Barrie, Ontario, Canada
The quality of
service, value, and its impact on my bottom line make it a “no brainer”. Working with Candace and her team has been a pleasure from day one. They use their excellent listening skills to get to know the client and his/her goals. This knowledge is then used to near flawlessly execute the practice’s mission in a visual format. Of all the investment decisions made in starting a new practice, this is the one that I am most proud of!
Robert F. Centeno, M.D., F.A.C.S.
St. Croix Plastic Surgery & MediSpa,
Christiansted, VI
